Former Apple Music executive, scouted by the cryptocurrency company Leisure as the head of the NFT division.
On the 2nd (local time) in his new position as vice president of NFT at Leisure, Brooks will be responsible for linking the art world with the platform.
Former Apple Music veteran executive Parker Todd Brooks has resigned to join Ledger, one of the largest cryptocurrency hardware wallet providers.
According to Friday’s announcement, Brooks will take over Ledger’s NFT business manager as it expands support for storage, display, management and security of NFT pieces.
Brooks joined Leisure after joining Apple Music for the past 7 years.After Beats Music was acquired by Apple in 2014, he helped launch Apple Music and music radio station Beats1. Prior to working as an artist integration director at Beats Music, he worked at Top Spin Media, leading the integration of Beats Music and Spotify.
In his new position as Ledger’s NFT Vice President, he will be responsible for connecting the art world with the platform and developing NFT management products. He also said in the announcement that the NFT “will be given priority across Leisure’s software and hardware platforms.”
“I have dedicated my life to the artist community,” Brooks said. “With NFTs, we can reimagine how art and music are created, sampled, and managed, while addressing the security concerns of storing NFTs on internet-connected devices.”
Called a veteran of Apple Music, he said his mission was “to simplify and securely store the process of allowing artists to present and manage their digital works.”